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You Don’t Need a Video for your Website – You Need Video Content for your Brand

March 9, 2018

Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind?

The concept of the company website itself emerged in the mid-90s, and by the turn of the millennium, it had become a basic requirement for anyone running a business. What began as a novel way to explain what your business offered is no longer enough. Today, in addition to a website, you must develop a strong presence across multiple social media channels and a well-orchestrated content marketing strategy to help you share information and engage prospective customers and clients.

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