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Why Readability Scores Are Killing Your Content

Why Readability Scores Are Killing Your Content

May 15, 2017

Via: CMSWire

Ever stepped on a scale and hated the number you saw?

A side-by-side comparison was floating around Facebook recently. It showed the same woman taking a selfie. On the left she looked thin but flabby. On the right she was built and beautiful.

The caption? “I weigh 165 lbs. in both of these pictures.”

Readability statistics are like your scale. When you step on it, there’s one measurement: How much your body weighs. But your scale can’t tell you how you look in the mirror or how your clothes fit.

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