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What is Digital Marketing? A visual summary.

February 26, 2018

Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework.

My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, ‘digital’ is simplistically taken to mean ‘our website’ or ‘our Facebook page’. This thinking limits the scope and opportunity of what’s managed and it means that activities that should be managed may be missed.

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