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image: YourStory.com

What does visual search mean for ecommerce in 2017?

July 28, 2017

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results.

But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today?

Visual search 101

YourStory.comThere are two types of visual search. The first compares metadata keywords for similarities (such as when searching an image database like Shutterstock).

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