Since the early 2010s,Â visual searchÂ has been offering users a novel alternative to keyword-based search results.
But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today?
Visual search 101
YourStory.comThere are two types of visual search. The first compares metadata keywords for similarities (such as when searching an image database like Shutterstock).