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Walmart, Google Enter Voice-Shopping Fray

August 25, 2017

Walmart and Google, two of Amazon’s biggest rivals, on Wednesday announced a partnership that will let customers use Google’s Home speaker and a number of voice-assisted mobile devices to shop online at Walmart.

Their mutual goal is to eat away at Amazon’s dominant share in the e-commerce shopping space and the smart speaker space, in order to curb the growth of its giant ecosystem, which threatens to smother competition in both industries.

Amazon Juggernaut

The partnership by two of the world’s most important brands in the retail and technology sectors is an indication of just how powerful a rival Amazon has become.

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