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Valentine’s Day 2018 – Top Brand Marketing Campaigns

February 14, 2018

Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again!

Boyfriends are panic buying 100 roses for £25 at Aldi and the card racks at Clinton’s are only getting larger.

According to research from a retail and shopper marketing agency Savvy, 39% of shoppers said they expect to spend more on Valentine’s Day 2018 than they did last year, rising to 52% among 18-34 year-olds. In addition, 56% of respondents said that they don’t mind spending more to make the day special. The research also highlights that Valentine’s Day spending is expected to hit £726m. Yes, that’s right!

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