Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits.
If you have complex campaigns that are already in full swing this may seem like a lot of effort. It’s a bit like going to the dentist; you may not like it but it’s necessary. Better to identify areas for improvement or success that can be capitalized on than to continue blindly following the original strategy with more limited results.
This article explores some of the tools that are available to you in order to perform an SEO check-up.