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The Power of Geofence Marketing

August 19, 2019

Via: CMSWire

Advances in technologies like GPS and RFID are enabling a new wave of digital marketing campaigns based on geography. Given that nearly half of marketers are using location data to make appropriate offers to customers, it’s safe to say that geofencing marketing is only going to grow in popularity as mobile and wearable technology continues to evolve.

In 2017, U.S. companies spent $17.1 billion on location-targeted mobile advertising and a BIA/Kelsey study forecasts that spending will increase to $38.7 billion in 2022.

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