Everyone is familiar with the adage ‘content is king’, which is more relevant than ever in today’s content-driven world.
Content marketing can have a significant influence on everything from the marketing output of a small business to a whole country’s presidential election result. It’s difficult to even comprehend how much content is produced on a daily basis – with two million blog posts written every day.
All over the world, brands are united by the same goal: to generate unique content that their customers can relate to, and thus, help them earn better business outcomes. They spend infinite time, money and resources on this objective, and develop complex buyer personas to help them achieve optimal results.
