Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report on the growing adoption of social advertising.
New research from social advertising automation platform Smartly.io outlines how changes resulting from the global pandemic will impact ad spend and strategies social media platforms adopt this year. The company published its third annual “State of Social Advertising Report” in early January.
