image: searchenginewatch

Six steps to improving your local search strategy

With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization factors in 2018.

The competition between online and brick-and-mortar stores is heating up, and local search optimization can become a decisive factor in how a site ranks locally and, consequently, in how much traffic and clients it drives from local, on-the-go searches.