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Setting goals for your digital marketing

Setting goals for your digital marketing

Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities.

The 5Ss of digital marketing is a good, simple starting point to help check you’re covering the whole of digital marketing, not just sales!

PR Smith, my co-author on Emarketing Excellence developed the 5Ss of digital marketing around 2000, and although basic, it’s still used by many planning their digital marketing strategy. So I thought I’d share it here by showing how it applies today to ASOS.com, a dynamic online business. To measure the goals suggested, see my post on goal setup in Google Analytics.

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