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Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year!

While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.

Why is seasonal traffic so important?

Seasonal website traffic isn’t just a gimmick or something that can be considered a few months before the event. Many companies rely on these peak buying periods to help balance their books and flatten out their averaged revenue across the year – therefore it requires a dedicated strategy.

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