The New Year is upon us, full of personal plans made with the best intentions.
It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled.
Many of you will be looking to 2018 with a renewed vigor for your SEO strategy. Strategies will vary depending on a number of factors including the complexity of the campaign, the length that your team has been working on it and the work completed thus far.