After years of users asking for a revamp or increased capabilities, LinkedIn has finally done something about it. With the recent announcement of their Next Gen Career Pages, LinkedIn for Business now has an improved product which focuses on its core area – employer branding.
The updated user interface seems pulls away from the intense product marketing war zone of Facebook and Twitter. LinkedIn has famously lagged behind the two main social media players in terms of organic capabilities as well as paid amplification. Instead of playing the catch-up game and investing millions to just become a worthy adversary, LinkedIn for Business is playing it smart – it’s already dominating the employer-employee niche and this latest update is a clear indication that the network’s future in this direction.
