Earlier this year, Facebook opened up their immersive Canvas ad format to all businesses. Canvas ads are virtually mini-websites hosted on Facebook, built to load quickly on mobile devices, making them particularly appealing for those struggling to improve their mobile responsiveness.
And based on the latest data from Facebook, Canvas ads have proven popular – so far, over 150 years of cumulative view time has been spent watching content in Canvas ads on Facebook. Given this, Facebook has announced that they’re expanding their Canvas options, beginning with the objectives for which Canvas ads can be utilized.
