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Snap Sells Itself as Camera Company as IPO Nears

Snap Sells Itself as Camera Company as IPO Nears

February 28, 2017

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As it approaches its first stock offering next month, Snap, maker of the popular mobile messaging app Snapchat, is positioning itself as a camera company.

“We feel like we’re really at the beginning of what cameras can do,” Snap CEO Evan Spiegel explained in a video promoting the company.

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