Facebook has not been kind to brand pages in the past few years. In a survey of 3,000 publishers, SocialFlow found that organic reach dropped 42 percent in the first six months of 2016, partly due to algorithm changes that constantly adjust the types of content that audiences see, and also due to brand responses to lower engagement. As engagement drops, brands tend to publish more to increase their exposure, thus creating more competition for the limited spaces in the News Feed.
In fact, on a very good day, your brand page is only reaching seven percent of your audience.
