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Microsoft Drops Twitter from its Social Media Management Platform

April 19, 2023

Another blow for Twitter’s ad business, with Microsoft announcing that it will be removing Twitter from its Digital Marketing Center management element, starting next week.

As first reported by Mashable, Microsoft is removing Twitter as an option from its digital management platform, which provides a cohesive way for businesses to manage their social media presence.

Microsoft’s Digital Marketing Center currently provides access to various tweet management capabilities, including scheduling and posting tweets, as well as ad management, within Microsoft’s integrated business platform. But now, Twitter will be dropped, which could see many Microsoft Business Suite users reduce their Twitter ad spend.

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