Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app shopping efforts.
Meta made the announcements at IAB Newfronts today, where it also shared a range of performance insights on its latest ad tools, including its improving Advantage+ campaign options, which are powered by AI, and are generating good results for many brands.
