The SEO landscape is changing.
RankBrain, Latent Semantic Indexing and voice search have placed a heavy hand of friendly persuasion on the SEO industry, resulting in a shift towards solution-led (rather than keyword-led) content.
For years, short-tail and transactional keywords were the primary focus of SEO campaigns and, to an extent, they still tend to dominate the communication channels between agencies and clients. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail keywords.
