The rise of the phrase “digital transformation” over the last five years is undeniable. Google Trends data from the last five years worldwide confirm its popularity. While it might sound like such, digital transformation is not just another buzzword, but what does it mean to your organization? Where are organizations in regards to digital transformation maturity — and, in turn, how it it helping to provide better digital customer experiences. “Everyone calls everything digital transformation now, and that’s one of the biggest problems I see out there,” said Piyush Patel, managing director of digital experience platforms for LiquidHub. “You have vendors calling themselves a digital transformation platform when it’s really project management and hours reporting. Come on.”
