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Introducing IGTV – A Yellow Brick Road ,or Cul-de-sac?

July 2, 2018

One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV

Have you heard Sara Bareille’s ‘Live in Atlanta’ version of Yellow Brick Road? You only really get the full audio-visual performance experience by watching YouTube Music or YouTube (as far as I am aware).

As with what has grown into an army of vlogger influencers, artists, organizations and brands alike are putting the majority of their content on video channels.

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