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Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies

May 7, 2018

Via: CMSWire

The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. I’m talking of course about Inbound marketing and outbound marketing.

What is Inbound Marketing?

Inbound marketing is the practice of pulling in attention to your brand via helpful content. That could be in the form of blogging, social media content, eBooks or white papers.

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