Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine.
In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data.
Over time, the power of this service has been tapped in new and enlightening ways.
For example, a study undertaken using Trends data by Seth Stephens-Davidowitz and written up in the New York Times in 2014 found, “Parents are two and a half times more likely to ask “Is my son gifted?” than “Is my daughter gifted?””
