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How to use (Advanced) Segments in Google Analytics

April 11, 2018

10 ways to segment website visitors using Google Analytics

When I work on E-commerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify potential improvements to site page templates to test. Segments are powerful since they help you isolate and compare different traffic sources, so in the screngrab below we have selected organic traffic to just find out how these visitors behave, for example, which landing pages do they arrive on?

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