The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. Their brand loyalty has diminished and their focus has shifted to seeking out the highest quality for the lowest price.
That’s why it’s become a major struggle for brands to stand out and to make a good impression that lasts long enough for customers to visit their websites. However, the struggle for recognition in the marketplace doesn’t end with potential customers visiting your website. In fact, that’s when it truly begins, as that’s when the big question arises: how do you get them to buy?