Among social media platforms for business to consumer brands, Facebook might have the most overall users, but Instagram is dominating the market in terms of engagement. Instagram’s brand to customer engagement rate is the highest among all social media outlets — 15 times higher than Facebook and 40 times higher than Twitter.
Instagram is known as the social media outlet for adolescents and young adults seeking refuge from the older generations flooding Facebook. In fact, over half of 18- to 29 year-olds have an Instagram account. By 2020, U.S. adults born between 1980 and 2000 will represent 30 percent of total retail sales, according to Accenture.