When people think about an effective web design, they usually consider aesthetics and visual appeal. However, apart from the visual aspect, a web design must also have a good user experience.
The combination of visual appeal and efficient user experience makes up for a persuasive web design. A persuasive web design is the one that entices users to purchase your products/services. In other words it can convert casual visitors into paying customers, thus optimizing your website’s conversion rate.
