Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX) as CX has become to the business.
According to IDC, the global AI market is poised to break the $500 billion mark by 2024. AI is surging as data size and diversity continue to grow and the cloud becomes a feasible option for quickly and economically scaling compute power and data storage.
AI and its subcomponents (machine learning, computer vision, natural language processing and even forecasting) are being woven into the analytics arsenal of marketing departments at organizations across industries. Marketers today use AI at different levels: AI-enhanced campaigns to build brand preference; AI-enabled smart agents to continuously engage consumers; and AI-powered marketing technologies to drive efficiency.
