It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better customer experience.
Considering the proven value of loyal customers and the high cost of acquiring new ones, it only makes sense to keep them happy. The Internet of Things (IoT) can help.
With hundreds of millions of interconnected devices, appliances, wearable technologies, processes, and systems, the IoT offers the opportunity to tap into new data sources and glean new insights. In an increasingly competitive marketplace, the chance to use these nuggets to improve the customer experience can be a real differentiator.
