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How to develop an integrated Paid Search and SEO strategy for e-commerce

Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach.

When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the expense of the other.

At ClickThrough Marketing we provide an integrated digital marketing approach. Working with large-scale e-commerce sites, we have learnt the importance of combining PPC and SEO activities to gain greater client and market insight as well as streamline our own internal activities.

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