The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements – like color, typography, and layout – can mean the difference between a marketing campaign converting like crazy or completely falling flat.
While there are some evergreen design rules that you’ll always want to follow, for the most part, graphic design is a constantly evolving medium. What worked yesterday might not work today, and if you want to drive maximum results with your marketing campaigns, you need to stay on top of the trends and keep your finger on the pulse of what’s happening in the world of graphic design.
