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Google Shopping: What do marketers need to know about the latest updates?

November 8, 2017

In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports.

What do marketers need to know, and will these new products be enough to take market share back from Amazon?

Google has announced a variety of upgrades to its Shopping offering with a clear focus on improving the mobile experience, utilizing automation technologies to synchronize product information, and uniting voice search with ecommerce.

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