Chatbots have become what apps once were: shiny new must-have items that retailers and businesses are lining up to deploy.
But when you start using any new media, be it an app, a website or a chatbot, you have to monitor its performance to make sure it’s effective.
Do Chatbots Really Help Customers?
For years, marketers have had analytics to monitor the effectiveness of websites, and businesses later adopted the same approach for apps. But what kind of metrics would work for chatbots? How can marketers tell if a bot is really helping customers consistently?
