Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points?
This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them.
The concept of multi-channel digital marketing has gained popularity among digital marketers over the last few years as brands and agencies have realized that one-off campaigns targeting potential customers on only one channel at a time no longer cut it.