The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector
Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector.
Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients’ campaigns. We have ordered them into the 4 top questions asked:
