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Digital Experience Platforms (DXPs): What to Know

April 18, 2023

Via: CMSWire

In today’s digital-first world, delivering exceptional experiences to customers across digital channels has become a top priority for businesses. From websites and mobile apps to social media and beyond, every touchpoint along the customer journey is an opportunity to engage, delight and retain customers.

This has given rise to the concept of “digital experience” — the sum total of interactions and engagements a customer has with a brand through digital channels. To effectively manage and optimize these experiences, businesses turn to digital experience platforms (DXPs), which have emerged as essential tools for organizations looking to elevate their digital presence and stay ahead in the competitive landscape.

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