When the competition for popular keywords on Google Ads and Meta Ads reaches a feverish pitch, marketers can turn to other platforms to find pay-per-performance value.
Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression banners, and similar. This is where demand-side platforms come in.
Demand-side Platforms
A DSP enables marketers to purchase advertising space across various digital media, including websites, mobile applications, streaming video, digital out-of-home billboards and screens, and streaming audio.
