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Crossing the Marketing Chasm: From Push Campaigns to Always-On Engagement

Crossing the Marketing Chasm: From Push Campaigns to Always-On Engagement

March 28, 2018

Via: CMSWire

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one percent). New competitors are coming at us left and right from adjacent markets. We watch CMOs and marketing execs disappear, and wonder if it’s our turn next. It’s all a bit scary. It’s obviously an “evolve or perish” situation, but that seems a few notches above our pay grade, so we do what we know. We stay alive, keeps our heads down, and keep cranking out emails and advertisements.

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