A study into the United States mobile payments market reveals almost 30% of smartphone users will use a mobile payment app of some description. While there are general payment platforms like Apple Pay, Google Pay, and Samsung Pay, the top spot in terms of usage has been occupied by Starbucks, with the app used solely to pay for coffee and other items within the store chain’s outlets.
In a new study by eMarketer, Apple Pay’s continued growth has allowed it to pass by Starbucks at a faster rate than first thought, with the single-store app failing to keep up for once.
