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9 ways to protect your customers’ data and keep them in the loop

9 ways to protect your customers’ data and keep them in the loop

June 1, 2017

As many companies keep their customers’ personal information on file for invoicing and other business purposes, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. Rising cybercrime is expected to exceed $2 trillion by 2019, while a growing number of consumers, 68%, don’t trust brands to handle their personal information appropriately.

To determine the best data protection measures a business can take, while also keeping their customers aware of how their information is handled, I asked nine members of the Young Entrepreneur Council:

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