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6 top tips on how to grow your subscriber list using pop-ups and lightboxes

May 11, 2018

The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be:

Will using a pop-up help us achieve our goals as well as keep our customers happy?

In this article I will focus specifically on using popovers to drive subscribers – here are a few top-line tips on how to get started on achieving the right balance between your marketing objectives and customer satisfaction.

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