Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online.
According to a recent Edison Research report, around 98 million US citizens are listening to podcasts annually, with more than 50 million individuals listening to them on a monthly basis. Indeed, the present podcasting explosion has been presaged as the ideal age of podcasts.
Podcasting involves a tremendous amount of research, planning, acquiring technical skills, managing social media networks and engaging your target audience. Once a podcast is started, the only thing that is going to stay on top of your mind will be: what should the next episode be about?