Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach for creating and distributing valuable and relevant content to an intended audience, companies worldwide have seen the benefits of proper content marketing implementation.
According to Content Marketing Institute, 79% of B2B marketers have a content marketing strategy, with 87% of survey respondents indicating that content marketing has helped them achieve more brand awareness, build credibility and generate more leads.
