It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 percent in the past three years according to recent research from Buzzsuma. Julianne Coyne, SEO Manager at Austin, Texas-based Volusion, summed up the problem as one where private sharing is now more prevalent than public sharing, resulting in lower organic reach on networks like Facebook.
