The core premise of Men Are From Mars, Women Are From Venus is that men and women communicate differently and in order for a relationship to be successful, they each need to be aware of how the other works.
Men, in particular, have to do a better job listening.
Not surprisingly, most brands suffer from the same shortcomings. Instead of listening to what clients and prospects are really saying on social media, many brands are content to simply broadcast their own messages over and over, effectively ignoring what could be far more productive, and profitable, conversations.
