Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor customer experiences. To succeed in a competitive and fast-changing market, brands need to understand how to tailor their customer experience strategies for this influential and demanding group. This article will explore the ways that businesses are crafting the customer experience to appeal to Gen Z.
