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4 digital marketing challenges faced by franchises (and how to overcome them)

4 digital marketing challenges faced by franchises (and how to overcome them)

December 1, 2017

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser.

A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s desire to market their business through their own strategies.

According to Jason Decker of Search Engine Land, franchises are failing at:

  • Managing all the local business listings of franchisees
  • Developing unique content for locations and their location pages
  • Monitoring and engaging with customer reviews

Read More on Searchenginewatch.com