One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser.
A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s desire to market their business through their own strategies.
According to Jason Decker of Search Engine Land, franchises are failing at:
- Managing all the local business listings of franchisees
- Developing unique content for locations and their location pages
- Monitoring and engaging with customer reviews