In today’s highly competitive market, brand awareness is critical to the success of any business. Consumers are bombarded with messages from brands on a daily basis, making it challenging for businesses to stand out from the crowd. Although traditional brand-building tactics like paid media and above the line (ATL) advertising still have their place, they can be expensive and unfeasible due to budget constraints. However, businesses can backfill the gap by implementing these three simple tactics to help generate millions of free brand awareness impressions
